“It’s the time of the season.” With a strong focus on online sales, pacproject created this artistic pack. By request this pack is 100 % plastic free and it extends its lifetime by a strong second use. An artist’s easel served as the inspiration for this lovely piece which was concepted, constructed and designed at pacproject. The technical challenges were to realise one standard, theft-proof packaging concept for a variable range of pens with different widths and heights all the while having the maximum product visibility without using plastic. Using a standard box with an exchangeable windows die-cutting tool and a corrugated cardboard inlay the solution was found.