Bahlsen’s Winter Range

To give the consumer the feeling of Christmas without actually showing Christmas – that was the idea behind pacproject’s concept for Bahlsen’s winter range. Blue and gold are the predominant colors, making the biscuits appear surrounded by warm gold. The expressive facing decorates over 50 products, 10 different displays and a beautiful biscuit tin with handmade illustrations. The effect is evident on the shelf and at the POS - blue, gold, yummy, Christmasy, homey – simply wonderful!