WE LOVE BISCUITS - A sensation
Never before in the history of Bahlsen – Bahlsen, Leibniz and Pick Up! Together in one pack. The challenge for pacproject was to democratically showcase the three brands and optically balanced them with the typical colours of blue and yellow. Not only that, but it had to be clear that this pack contained the three hero products from the different brands. We decided to name it “Wir lieben Kekse” (We love biscuits) and let the biscuits do the talking, with billboard like product shots from above. The result is a fun yet loving design, which acts as a door opener for younger audiences.